Terms of Service

1. Using this site

You may use this website for lawful purposes only. Do not attempt to breach or probe its security, scrape it at a volume that degrades service for others, submit false information through its forms, or use it to transmit malware or unsolicited advertising.

2. What this site is and is not

Everything on this site is provided for general information. The sample email exchanges and calculator outputs are illustrative — they show how the service is designed to work, not results we are promising you.

Nothing here is a guarantee of results. Lead recovery outcomes depend on the age and quality of your database, the consent status attached to those records, the strength of your offer, your pricing, your close rate, and how quickly your team works the replies we surface. Any figure quoted before an audit is an estimate derived from inputs you supplied.

The ROI calculator is a modelling tool. Every value in it is set by you, the formula is published beside the result, and its output is arithmetic on your own assumptions — not a forecast.

3. Engagements

A submission through this site is a request, not a contract. No engagement exists until both parties sign a services agreement setting out scope, fees, term, and responsibilities.

Under any engagement, the client is responsible for:

• Holding the necessary rights and consents for the contact data they provide to us.
• Reviewing and approving email templates before they are sent.
• The accuracy of the offers, pricing, and claims we are asked to communicate on their behalf.
• Handling replies and conversations once we surface them.

We are responsible for:

• Building and operating the sequences as scoped.
• Enforcing the guardrails described on this site — opt-out handling and suppression.
• Reporting results accurately, including when they are poor.

4. Fees

Fees are set out in the services agreement. Email sending costs are passed through at cost. Unless that agreement says otherwise, fees are payable in advance, non-refundable once a campaign has begun, and either party may decline to renew at the end of a term.

Pricing is banded by the client’s average deal value rather than by industry. The band is agreed with the client before signing, from figures the client supplies, and is fixed in the services agreement before any work begins.

5. Pricing models

Two models are offered. The monthly service — Missed-Call Recovery — is a single flat price, published on the pricing page, covering up to 100 missed calls a month with any beyond that billed per call. Add-ons are bought separately and billed separately; none is bundled into the monthly, and cancelling one does not affect another.

The Recovery Sprint is the second model: a one-time engagement over 45 days, priced in three bands by your average deal value, with the band agreed with the client before anything is signed.

A third model, billed per qualified reply, was previously described here. It has been withdrawn. It charged on a count of replies that reach you rather than us — and because we are deliberately not copied on your customers’ replies, that count was not something we could verify. A fee we cannot substantiate is not a fee we will charge.

6. Intellectual property

The content, design, and code of this website belong to Second Shift Solutions. You keep ownership of your data, your brand, and your customer relationships — always. Sequence configurations and message templates built specifically for a client are licensed to that client for the duration of the engagement.

7. Confidentiality

Each party will protect the other’s non-public information with at least the care it applies to its own, and will use it only to perform under the engagement.

8. Disclaimers and liability

This website is provided “as is” without warranties of any kind, express or implied, to the fullest extent permitted by law. We do not warrant that it will be uninterrupted or error-free.

To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits or lost revenue. Our total aggregate liability arising from an engagement is limited to the fees paid in the three months preceding the claim. Nothing here limits liability that cannot lawfully be limited.

9. Compliance

Both parties will comply with applicable law, including CAN-SPAM and applicable state privacy law. The client is responsible for the provenance and consent status of the records it supplies — including confirming that its contacts have a genuine prior relationship with the business rather than having been purchased or scraped. We are not a law firm and nothing we provide is legal advice; clients should have their own counsel review their list and their campaign before launch.

Text messaging. Where a client has bought the text-message upgrade, a single reply text is sent after a missed call, to the number that placed that call and to no other number. The consumer starts the exchange by calling; we do not upload, buy, rent or import number lists, and we never text a number that has not called the business first. Every message identifies the business and carries opt-out instructions. Replying STOP ends messaging to that number immediately and permanently; replying HELP returns contact information. Message and data rates may apply, and message frequency varies — typically one message per missed call. Mobile numbers and messaging consent are never sold, and are never shared with third parties or affiliates for their own marketing.

Sending on a client’s behalf requires that client to be registered with the US mobile carriers under its own legal name and tax ID. We complete that registration as part of the upgrade, but it is filed with the carriers rather than with us — it takes days rather than minutes, approval is not guaranteed, and messaging does not begin until it clears.

10. Changes and governing law

We may update these terms; the date at the top reflects the current version, and continued use of the site constitutes acceptance. These terms are governed by the laws of the Commonwealth of Pennsylvania, without regard to its conflict-of-laws rules.

Questions? Email jordan@secondshiftsolutions.net.