What is your database actually worth?
Five sliders, one number. No email gate, no signup, and the formula is printed right below the result so you can check our math.
Your numbers
Drag to match your business. Nothing is sent anywhere as you type.
Aged leads, past customers, and unsold quotes you already own.
Revenue from one closed job, sale, or treatment. Starts at $350 — the national average HVAC repair (Angi/HomeAdvisor). If you sell installs or replacements, move this up; those commonly run $5,000–$12,000.
Share of contacted records that reply with real interest. Starts at 3% — the bottom of the published 3–8% band for targeted email outreach. Reply rates have been falling year over year, so we default to the floor.
Share of interested replies that turn into a real conversation. No published benchmark exists for this — it is an assumption, and it is yours to change.
Share of those conversations your team converts to revenue. Your own number. For scale, Invoca measured 37% of inbound phone leads closing on the call — but a revived email contact is much colder than someone who just dialled you, so start well below that.
Estimated recoverable revenue
$0
From one full pass across the database you already own.
0
Replies
0
Conversations
0
Closed deals
How this is calculated
contacts × reply rate × conversation rate × close rate × deal value
This is an estimate built entirely from the numbers you entered, not a projection or a guarantee. Real results depend on list age, offer strength, and how fast your team works the replies. Our free audit replaces these assumptions with figures from your actual database.
Where the starting numbers come from
The sliders open on published industry figures, not on numbers we picked to make the total look good. Sources are named so you can check them.
- Reply rate — 3%
- Bottom of the 3–8% band reported across 2025 outreach benchmark sets. Reply rates fell from 6.8% (2023) to 5.8% (2025), so we open on the floor rather than the middle.
- Average deal value — $350
- National average HVAC repair, Angi/HomeAdvisor 2025–2026 cost data. A repair, not a replacement — replacements commonly run $5,000–$12,000.
- Close rate context — 37%
- Invoca, Call Conversion Industry Benchmarks Report 2025 — 60M+ calls across 10 industries. That is the rate at which inbound phone leads close on the call; a revived email contact is colder, so the slider opens well below it.
You will not find a “what missed calls cost your industry” figure here. Those numbers circulate widely and we could not trace one to an actual study, so we publish rates you can check and let you supply your own volume and pricing. The starting rates above are secondary citations we have not yet confirmed at the publisher; every dollar figure this page produces comes from the numbers you set, not from them.
Want the real number instead of an estimate?
Send us your details and we will run the free audit against your actual database — segment by segment, with the recoverable pipeline broken out.