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Second ShiftSolutions
Lead Recovery

Your team clocks out.
We clock in.

You are going to miss calls. That is what being busy means, and no service changes it. What Second Shift changes is what happens next: the person who rang is offered a time on the spot — today, tomorrow, or a date they pick — and you are called and emailed the moment they choose. The job is on your list before they have put the phone down, and none of it needs you to be free. Old quotes and enquiries that went quiet get chased the same way, while you are working.

No new ad spend. No new headcount. Nothing that needs you to be free to be worth anything.

Recovery ConsoleSimulated
--:--:--
Dormant
A. Castellanos
Portal lead · 311d
J. Bramlett
Trial expired · 96d
Working
M. Okafor
Lease matures in 74d
EmailFollow-up
P. Raman
Consult · no-show
EmailFollow-up
Booked
D. Whitfield
Appointment booked
Appointments booked this shift127
Your team clocks out. We clock in.
Unsold estimatesAged portal leadsNo-show consultsExpired trialsLease maturitiesCancelled membersStalled intakesPast customersQuoted, never closedAfter-hours inquiries

Every one of these is revenue you already paid to acquire

The problem

The leads are usually there. The follow-up is what runs out.

The common response is to go and buy more leads. That is the expensive route — the cheaper one is already sitting in your CRM.

01

Callers tend to move on quickly

Someone who needs help tonight rarely leaves a voicemail and waits by the phone. They scroll down and try the next business, and whoever picks up usually gets the job. The enquiry is not so much lost as answered by somebody else first.

02

A call log is a record, not a follow-up

Your phone records the missed call, and a voicemail will often tell you who rang and what they wanted. What neither of them does is act on it. Nothing rings back, nobody is assigned to it, and it waits for a free moment — and the days that leave the most missed calls are the days with the fewest free moments in them.

03

Old contacts go quiet rather than cold

Most businesses have contacts sitting under 'no answer', 'not now' or 'lost', and some of them are still real buyers. Going back through them takes hours that are hard to find. If you keep a folder of old estimates rather than a database, that is fine — the phone side works on its own.

04

The lead has already been paid for

The click, the call, the trade show badge — that cost is spent by the time someone goes quiet. Following up is the cheapest thing that can still be done with it.

How it works

Everything we do, and nothing you don't

Five services. Each one is bought, billed and cancelled on its own, and none of them needs another to work.

Missed-Call Recovery

Your published number does not change — you forward it on no-answer, and a call you did not pick up gets the caller offered a time there and then rather than a voicemail box. Today, tomorrow, or a date they choose. You are rung and emailed the moment they take one, so the job is on your list before they have put the phone down. Calls you do answer are never touched.

Includes 100 missed calls a month. Text Back is an add-on that starts once the carriers clear your registration.

Website

A site built around your phone number, hosted, and kept current as your hours and services change. You give us the spec when you sign up. It goes up first on a private preview address that search engines are told to ignore, you get unlimited rounds of changes before anyone else sees it, and it goes live on your own domain when you say so and not before. If you ever leave, you take the site with you.

You approve it on a private preview address before anybody else can see it, and it goes live on your own domain when you say so.

Listings & AI search

Your name, address and phone made identical everywhere they appear, your listings claimed and verified, and the business made readable to the AI assistants people now ask instead of searching. Some of this is slow and none of that is our doing: a few directories still verify by post, and Google wants a short video filmed at your premises. You are told which are still outstanding every month.

No agency controls what Google or an assistant says about a business, so we do not promise a ranking.

Reviews

For a business with no Google, Facebook or Yelp profile at all. We create all three in your name, on your own account, and fill them in properly. Then we watch them, tell you the same day something arrives, and write and post a polite, professional reply from your own profile. Anything below four stars reaches you before a word goes out. If you already have profiles, this is not your product.

Everything is built in your name on your own account, and you can remove our access in two taps.

Recovery Sprint

One 45-day email campaign against a list you already own — old quotes, past customers, the enquiries that went quiet. It is a project, not a subscription, and it does not renew. We go through the list with you before anything is agreed, which is where it gets sized and priced. It sends from your own domain, so the replies go straight to you and we are never copied on them.

Needs a domain you own — a business running on a Gmail address cannot be set up at all.

Aged estimate, revived by emailEmail thread
Illustrative example. Every template is approved by you before it sends, and every message identifies the business it is sent for.

Missed-call rescue

When a call to your line goes unanswered, the caller is offered a time there and then — today, tomorrow, or a date they choose — instead of being asked to leave a message and hope. You are rung and emailed the moment they pick one. If your phone goes unanswered too, the same details are on your voicemail and in your inbox.

Email revival

Multi-touch sequences written for each contact from their history with you — what they enquired about, what you quoted, how long it has been.

Opt-out handling

One unsubscribe suppresses a contact permanently across every campaign we run for you. Enforced automatically, not left to a campaign manager to remember.

Reporting

A monthly report of what was worked, what came back, and what it produced — including the months where the answer is 'not much'.

Free tool

What is your database actually worth?

Move five sliders and see the recoverable revenue sitting in your CRM right now. No email gate, no signup — the formula is printed right on the page.

Open the calculator

Example calculation

$0

2,500 aged contacts · $350 average job · 3% reply rate · 60% conversation · 25% close

The calculator opens on deliberately pessimistic defaults — a repair-sized job, not a replacement. Set the deal value to what you actually sell and the number moves with it. A worked example, not a projection or a past result.

Questions

The things everyone asks before signing

Including the uncomfortable ones about compliance and list damage.

You forward your published line on no-answer, so a call you do not pick up rings through to a number we assign you. The caller is offered a time there and then — today, tomorrow, or a date they choose — instead of a voicemail box, and you are rung and emailed the moment they take one. The job is on your list before they have put the phone down, and none of it needs you to be free. Calls you do answer are never touched.

Your competitors are not working their old leads either.

That is the opening. The first conversation costs nothing and can happen the same day, and shows you exactly what is recoverable before you spend a dollar.