Cancelled members and expired trials are your cheapest wins.
Gyms and studios churn a large share of their members every year and run hundreds of free trials that never convert. Those people already walked through your door — winning them back costs a fraction of finding someone new.
What we typically find in a fitness & wellness database
- Free trials and day passes that never converted
- Cancelled members with no win-back sequence
- Class-pack buyers who stopped attending
- Corporate and referral inquiries that went stale
How a fitness & wellness engagement actually runs
We audit your database
You send us an export of your contacts — a CSV is fine. We segment it by age, source, and prior disposition, and tell you honestly which parts of it are worth working and which are not. Free, before you spend a dollar.
We write your sequences
We build the cadence around your offer, your objections, and how you actually talk. Each message is generated per contact from their own history with you — not one template with a merge field.
The second shift starts
Your sequences go out across a multi-week cadence — email to aged records, and instant alerting when a call to your line goes unanswered. Every message is written from that contact's own history with you, not a template with a name dropped in.
Interested people come back to you
Replies and callbacks land with you directly, with the full history of that contact attached so you are never picking up cold. You close them — we make sure the conversation restarts.
Find out what your list is worth
The audit is free and takes about a week. You get a segmented view of your database and an honest estimate of recoverable pipeline — whether or not you hire us.